Turning data into decisions
Data is only valuable when presented clearly. I create dashboards and reports that show at a glance what really matters.
💡 My principle: A good dashboard answers concrete questions and prompts action – not data overload.
What I deliver
Looker Studio dashboardsInteractive dashboards with live data from GA4, Search Console, Google Ads and more.
KPI definitions & metric frameworksJoint development of relevant KPIs for your business.
Automated reportsWeekly or monthly reports sent automatically to your team.
Executive dashboardsManagement-ready presentation of key metrics for quick C-level decisions.
Performance analyses & recommendationsRegular data evaluation with concrete, actionable improvement recommendations.
Tools & technologies
Looker StudioBigQueryGoogle SheetsPower BIGA4 ExplorationsGoogle Ads