Personal

About me

Who am I?

Analytical. Individual. Client-focused.

My name is Maximilian Schmitt – Web Analyst at HUK-COBURG and freelance Digital Analytics Expert from Würzburg, with over 7 years of experience in web analytics, tag management and data-driven optimisation.

My Job

Web Analyst at HUK-COBURG and freelance analytics expert.

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My Projects

Freelance projects: tracking, consent management, dashboards and UX.

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My Background

B.Sc. E-Commerce (FHWS) and M.Sc. Human-Computer Interaction (Salzburg).

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At a glance

Who's behind the data?

Born 1993, living near Würzburg. After my A-levels in business administration I studied E-Commerce at FHWS, then completed the English-language Master's in Human-Computer Interaction in Salzburg. Since November 2025 I'm Web Analyst at HUK-COBURG.

7+
Years experience
2
University degrees
30+
Projects
Discover my background
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Ready to get started?

Let's find out together how I can best support you.

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