Google Analytics 4 & Web Analytics

📊 GA4🔍 BigQuery🎯 Conversions

Data you can trust

Google Analytics 4 is far more powerful than its predecessor – but also more complex. I implement and configure GA4 so you get valid, actionable data.

💡 My approach: A clean GA4 setup starts with clear goals. What questions should your data answer? I derive the right event structure from there.

What I deliver

GA4 implementation & initial configurationProfessional setup with correct data stream configuration, advanced settings and Google Signals.
Custom events & conversionsDefinition and implementation of individual events aligned to your business goals.
BigQuery export & data analysisSetting up GA4–BigQuery export for advanced analyses and long-term data storage.
Analytics auditSystematic review of your existing GA4 setup: quality, gaps and optimisation potential.

Tools & technologies

Google Analytics 4BigQueryGoogle Tag ManagerMatomoGA4 DebugViewSearch Console